In response to their own marketing needs, Kothrade turned to Prime Advertising & Design, for a little maintenance of their own.

The first step of Kothrade’s maintenance was an updated logo design. The new logo is an attention-grabber.  The bright red and balanced design conveys Kothrade’s rough-and-ready attitude. Kothrade is ready to get down to business, and now, so is their logo.

After redesigning the logo, Prime Advertising turned our attention upon Kothrade’s website. Prime cleaned up the site, making all of the services Kothrade offers much more accessible.

The new website is modern and clean, showing off Kothrade’s technology and commitment to helping their customers.  Also, using the Element Z content management service, Kothrade will now be able to manage and update their website with any new services they have to offer their clients.

Prime Advertising set up a blog for Kothrade, so that they can update clients with the latest and greatest information about their company. Also, with the blog, they can post current industry information. The blog feeds directly into facebook and twitter, allowing Kothrade to utilize social media in order to further their marketing reach and search engine optimization.

Kothrade has always had the physical tools to meet their customers’ needs; now, with their new logo, blog, and website, Kothrade has added more valuable devices to their tool-belt. Kothrade is better-able to reach out into the communities they serve and to communicate effectively with their clients. Kothrade’s new website says, “The Experience and Equipment to Get the Work Done Right.”—a standard Kothrade holds themselves to, now mirrored by their professional appearance and website.

Prime Advertising was able to dig a little deeper into Kothrade, and in the end, unearthed for them a bright, new image. As Kothrade proves every day—a little maintenance can go a long way!

For this reason, Prime gladly volunteered, for the 11th year in a row, to be a Gold Leaf Sponsor for this year’s Maple Grove Days. In addition to publishing the Official Maple Grove Days Event Guide, Prime sponsored many of the leading events, such as the Pierre Bottineau Parade, the art fair, and the fireworks display. Also, partnered with Excel Promo, Prime provided and donated over 800 t-shirts to Maple Grove Community Organization, those volunteering at the events, and those participating in the Rice Lake Classic 5-K Run.

Maple Grove Days is an opportunity for the community of Maple Grove to put its best foot forward, and as ever, the city didn’t disappoint! During the events, we at Prime made our presence known, not only with our neon-orange shirts and frisbees in the Parade, but with our friendly and fun attitude at the Business Expo. At the Business Expo, Prime got the opportunity to interact with Maple Grove’s involved community members, as well as the chance to give back to the community that has given us so much. To do so, Prime offered up a drawing so those attending the Business Expo had the opportunity to win some great local prizes!

We held the drawing, and here are the results:

Winning a $25 gift-card to Malone’s Bar and Grill was Sharla D.. Natalie B. and Stephanie K. each won a $20 gift-card to Broadway Pizza. There were three lucky-winners of $25 Sawatdee Thai Restaurant gift-cards: Jennifer W., Audrey J., and Sandy T. Congratulations to our winners, and a big thank-you to all who participated!

The drawing at the Business Expo was such a success, we plan to kick-off a monthly drawing! From our community base at MyPrimeGuide.com, we will draw a name every month, and that lucky person will win some great local prizes! So, if you’re interested to win gift-cards to the hottest restaurants in Maple Grove, go to MyPrimeGuide.com, provide your email/zip code, and respond to Prime’s confirmation email. It’s that easy! You can also “Like” MyPrimeGuide.com on facebook to view updates on the site’s launch. Then you’ll be well on your way to enjoying the best that the community of Maple Grove and Prime Advertising has to offer!

AWC hired Prime Advertising & Design to streamline their marketing, making it more effective, which included an updated logo, website redesign, blog, e-mail marketing and creating new print ads for the Official Community Resource & Residents’ Guides and City Newsletters.

Prime started with the logo redesign, once that was complete, Prime’s attention turned to their website. AWC offer a wealth of educational information and their previous website navigation was difficult to follow and did not reflect their unique facility that sets Animal Wellness Center apart from other pet hospitals.

Creating a beautiful design and building the website on the Element Z Content  Management System was essential, allowing for easy updates to the website, blog and their email marketing program. AWC needed the ability to keep their clients informed on events, news topics and specials that change regularly. Prime also streamlined AWC’s client communication by programming the blog to feed directly into their website and Facebook page, allowing for one update to reach people in multiple ways!

By making the process of client communication significantly easier and more streamlined, AWC can focus their attention on what they do best, offering advanced veterinary care with a personal touch!

Once the logo was designed, Prime had the opportunity to design and develop the new website with warm tones and a clean navigation showcasing the many products and services that Gould’s has to offer.

Building the website on the Element Z Content Management System was essential to Gould’s, giving them the ability to keep their products up-to-date and to add an online shopping area in the near future. Adding Social media to their website was another necessary component when completing the new website, allowing customers to stay current through Facebook.

Finally, Prime developed a new series of ads to target their surrounding communities within Prime’s Official Community Resource & Residents’ Guides^TM.

We are excited to have Gould’s in our portfolio!

Galaxy Auto and Tire Centers is an auto service and tire dealer in the northwest metro of Minneapolis, MN.  They offer 3 convenient locations including Brooklyn Park, Columbia Heights and Spring Lake Park.
Galaxy Tire & Auto Centers has been in business for 38 years and they have had a handful of logos during those years. Galaxy came to Prime to discuss hiring us to streamline their marketing and to make it more effective.

One of the first things Prime did for Galaxy was to freshen up the logo without losing the familiarity that Galaxy’s clients have come to know, Prime designed a clean and updated logo, while using the blue and yellow that Galaxy has branded itself with over the years.

Once their logo was complete, Prime’s attention turned to Galaxy’s website. They were unable to update their old site and the content did not function as they wished it would. Their new site uses Web 2.0 technology and Prime Advertising’s state-of-the-art content management system. This gives Galaxy the ability to change and update their own content on the fly.  We were also able to update their online service information pages with diagrams and the discount pages with social media links. Prime also interlinked Galaxy’s web pages, helping to create the highest level of search engine optimization.

Time is important to all of us. Galaxy has always emphasized safety, but wanted to let people know that they are also convenient. “Savings Your Way” and “Peace of Mind, On Your Time” became their new slogans. The new slogans are followed by icons that give you the choice to sign up for their blog feed, like them on facebook, follow them on twitter, join their email club or text message for special offers.

There are so many different ways to find what one is looking for and Galaxy wanted to make doing business with them easy.  By being so accessible online, Galaxy has increased their search engine optimization, while also emphasizing convenience. Best of all, Prime has created auto-feeds so that Galaxy’s blog posts feed into facebook status updates.

Their latest project completed was for the MERSC event that was held in April. Keeping up with the new brand and client-centric focus, Galaxy updated their special event booth. We stuck to the basics, updating a table throw that included Galaxy’s new logo, a vinyl pull-up banner, 2-sided 22” X 28” sign, flyers and personalized Galaxy USB drives as a promotional handout.

If you’re in the need of auto service or tires, please visit Galaxy Auto & Tire Centers.

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First, Marilyn was recognized for her end of tenure with the board, and her two years of service (2009 and 2010) to the Chamber.  Marilyn has helped make a variety of Chamber events hugely successful.  The Chamber Golf Tournament, the Anoka Riverfest and Craft Fair, and the Annual Chamber Gala are just a few of the events that Marilyn’s enthusiasm and energy have helped to shape and prosper.

Second, which was a surprise to Marilyn; the Chamber awarded her an additional and highly prestigious award – the President’s Award for Outstanding Volunteer Service.  Marilyn earned the President’s Award because she so strongly embodies what the Chamber values in volunteerism – service with character.  Marilyn does not just give her time; she gives 100% of her spirit, heart and energy to everything she touches.  Service is not just a catch phrase for Marilyn; it’s a way of life.  We thank the Chamber for their award, and we give a huge shout out to Marilyn for being such a wonderful example of volunteerism at its prime!

The logo process from Ben’s (Multimedia Designer) point of view:
“I wanted to make sure that the icon I designed would be easily readable as tile work, but not necessarily easy work to do. Since tile work can be complicated, I wanted to develop an icon to help promote the client’s ability to handle intricate projects. I added a border to each of the smaller squares in the logo and made sure the larger square would ‘knock out’ the corners of the smaller ones. I feel these little tweaks added enough complexity to the icon to help represent a company that is familiar with elaborate projects.

The colors I chose to incorporate into the icon were actually taken directly from photographs of the client’s work. Interior Concepts has done a wide variety of projects, and almost all of them used tiles having earth tones similar to the icon.”

Once the logo was approved, we incorporated it into new business cards and a redesigned website. The website was built on Prime’s Element Z content management system (CMS). Our CMS allows Interior Concepts to easily make text edits and keep their photo galleries up-to-date. 

Click on the thumbnails below to see the “before” and “after” of the website.

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When developing the new website, we also added social media and you now can become a fan on Interior’s Facebook page.

Mega Homes

In addition to the website, Mega Homes added a blog and newsletter feature to its website to be in continuous contact with existing home owners and potential new clients. Recently, the company has taken to social networking and have added pages on Twitter, Facebook and LinkedIn .

Prime Advertising was able to help create a unified look between their website, blog, e-newsletter and Twitter page. By creating a consistent look and feel, Mega Homes can make a Mega Impression for their name and brand.

Contact Prime Advertising & Design today to see how we can help your business enter the social media scene!