Digital Billboards: Bright Future or Not?

Digital billboards are popping up everywhere including here in the Twin Cities.  I remember reading a few articles locally on the City of Minnetonka, MN having a dispute with Clear Channel over the new billboards and the public/resident reaction.  There are currently three that I know of in the area on 494 and 394 (one [...]

Hook Your Clients With This Rapala Promotional Product

Our promotional product guys Wally and Norm put me onto this great promotional item.  You can get your logo applied to a Rapala fishing lure and hook an even deeper relationship with your potential and existing clients.  As you can see on the right, Norm actually has landed some great fish with a few of [...]

If You’re Going to Buy Internet Advertising, Invest In Your Customer’s Process

I’ve read dozens of articles on creating effective landing pages for your Pay Per Click campaign (Lonely Marketer, Search Engine Land) , but as a non-clicker of PPC ads in search results I never have the chance to evaluate landing pages.  That said, I do interact with banner and display ads from time to time [...]

I’m Headed To San Francisco Hungry, Yelp Will Help.

I’m headed to San Fran and wine country for a few days to celebrate my anniversary of 5 years this week.  Our project manager Janna suggested a great little italian restaraunt to check out, but when we called they will be closed for 2 weeks when we are there. Even though we were totally bummed, [...]

Website Redesign Project Puts A Focus On The Details

Minks Custom Homes is a client I’ve worked with for the past 5 years.  I helped them build their first website with the ability for them to internally update new models and homes for sale.  Five years ago, that was a pretty big deal, obviously not today.Minks came in this spring and wanted to freshen [...]

Prime’s Email Newsletter Service Gets Better With VR

Prime is a partner with Vertical Response for custom email newsletter campaigns.  As a dedicated provider of email newsletter and marketing services, Vertical Response rolls out new features to continue to add value to their service.  You can view the list of enhancements here on the VR website, but I’m listing them below as well.Interactive [...]