In response to their own marketing needs, Kothrade turned to Prime Advertising & Design, for a little maintenance of their own.

The first step of Kothrade’s maintenance was an updated logo design. The new logo is an attention-grabber.  The bright red and balanced design conveys Kothrade’s rough-and-ready attitude. Kothrade is ready to get down to business, and now, so is their logo.

After redesigning the logo, Prime Advertising turned our attention upon Kothrade’s website. Prime cleaned up the site, making all of the services Kothrade offers much more accessible.

The new website is modern and clean, showing off Kothrade’s technology and commitment to helping their customers.  Also, using the Element Z content management service, Kothrade will now be able to manage and update their website with any new services they have to offer their clients.

Prime Advertising set up a blog for Kothrade, so that they can update clients with the latest and greatest information about their company. Also, with the blog, they can post current industry information. The blog feeds directly into facebook and twitter, allowing Kothrade to utilize social media in order to further their marketing reach and search engine optimization.

Kothrade has always had the physical tools to meet their customers’ needs; now, with their new logo, blog, and website, Kothrade has added more valuable devices to their tool-belt. Kothrade is better-able to reach out into the communities they serve and to communicate effectively with their clients. Kothrade’s new website says, “The Experience and Equipment to Get the Work Done Right.”—a standard Kothrade holds themselves to, now mirrored by their professional appearance and website.

Prime Advertising was able to dig a little deeper into Kothrade, and in the end, unearthed for them a bright, new image. As Kothrade proves every day—a little maintenance can go a long way!

AWC hired Prime Advertising & Design to streamline their marketing, making it more effective, which included an updated logo, website redesign, blog, e-mail marketing and creating new print ads for the Official Community Resource & Residents’ Guides and City Newsletters.

Prime started with the logo redesign, once that was complete, Prime’s attention turned to their website. AWC offer a wealth of educational information and their previous website navigation was difficult to follow and did not reflect their unique facility that sets Animal Wellness Center apart from other pet hospitals.

Creating a beautiful design and building the website on the Element Z Content  Management System was essential, allowing for easy updates to the website, blog and their email marketing program. AWC needed the ability to keep their clients informed on events, news topics and specials that change regularly. Prime also streamlined AWC’s client communication by programming the blog to feed directly into their website and Facebook page, allowing for one update to reach people in multiple ways!

By making the process of client communication significantly easier and more streamlined, AWC can focus their attention on what they do best, offering advanced veterinary care with a personal touch!

Start at the Fountains where you can pick up everything you need at Costco, browse for a new cell phone at Verizon, and finally enjoy a lively family dinner at Dave & Busters. Move seamlessly onto the Shoppes, where you can ogle high end jewelry at Jared’s, pick up a hockey stick at Sport’s Authority, and relax with a first run movie or discount matinee at the AMC 16. Finish up in the original Maple Grove area of Main Street where you can pick up the latest technology at Best Buy, then pop over to Bylery’s for the largest variety of the very best food around.  Easily slip in a medical or dental appointment at one of the dozens of specialists conveniently located right where you shop! Arbor Lakes makes your life entirely one stop!  You can visit your orthodontist or pediatrician, you can bank or go to the spa, you can eat any food imaginable or spend the day at a water park. It’s ALL THERE at Arbor Lakes!!

Next stop in town, the  Maple Maze Indoor Playground, inside the Maple Grove Community Center, conveniently located off Weaver Lake Road – adjacent to Lifetime Fitness. This playground really does have something for every child and their parents. For the 12 and under crowd, there is a four story high enclosed play center with rope courses, twirl slides, double slides and rock climbing wall. For the 3 and under crowd, there is a separately enclosed play area with a toddler ball pit, slide and climbing structure. For the parents, there are comfortable chairs located at 360 degrees around the play structure and a large, kid friendly restroom, in the playground area for your convenience. Socks are required but sold on site if you forgot a pair.  Fees are nominal and licensed daycares as well as coupon book purchases receive special discounts on certain days.

Finishing off Prime’s connection to WCCO’s top ten – is Maple Grove’s best kept secret The Lookout Bar & Grill! Since 1958, The Lookout has been the place to go for the very best, ever changing food and menus that appeal to grown ups and children as well. Tear up on their huge, outdoor play fort that will keep the kid’s occupied while you enjoy relaxing on Minnesota’s biggest outdoor patio. For the adults, live music and dancing every Friday and Saturday night with no cover charge – ever! The crowd is always friendly and fun, all will feel welcome. Don’t forget The Lookout specializes in catering any and all occasions – why not bring the best food and service to your special event? In addition to dancing, there are sand volleyball tournaments and always an enticing happy hour special to entice you. The Lookout is such an integral part of Maple Grove not only because so many people enjoy all it has to offer, but because it gives so much back to Maple Grove through community fundraisers, concert benefits and support of local sports teams.

I spent most of my time at Prime helping to update and develop new organizational strategies for the company. From filing ad agreements, to updating price-list verbiage, to emailing clients their prospective ads, I’ve done it all. While this work may not be alluring to most, I’ve come to appreciate its value. Without such efforts to organize, a system falls behind and important information gets lost in the cracks. Only by getting organized and setting a standard to uphold can a consistent productivity be achieved—a lesson well-learned from my mentor, Penny Monse.

At the same time, I supervised the front-desk/reception-area. This allowed me to be Prime’s official welcome-woman; essentially, I was the first impression new customers received of the company. With such a responsibility, I tried to convey to each customer Prime’s dedication to growing their business and its willingness to work hard to achieve that goal. Getting to interact with clients and help promote Prime’s professional image were my highlight experiences.

Most interesting of all was Prime’s climate. That’s not to say its temperature, (because as we all know that fluctuates between a sauna and a refrigerator) but rather the emotional temperament of the group. All the employees at Prime are dedicated to fulfilling their customers’ needs. I’ve seen the long hours they pull, striving for perfection, only to do the same for another client. It’s truly inspiring, the creativity and effort they put into their work. Their passion for their jobs reflects in their positive natures. Prime is its own family and one I feel welcome to be apart of.

Luckily for me, my time at Prime has not yet reached its end. I have been offered and have taken a fall position for after-school work. I am pumped to continue working with everyone and seeing what sort of projects Prime will send my way. This was definitely a learning summer, and with what I learned, I hope to make this fall, and this coming year, an equally educational one.

Participating in the career development event was Nathan Olmscheid, Prime’s Director of Business Development. Olmscheid and eight other local business leaders were part of a panel discussion chaired by Anoka Chamber President Pete Turok. Following the panel, the day concluded with three roundtable sessions. These sessions allowed panel members to interact with students interested particular career paths.

Some of the topics touched on during the day included the rise of social media, and an analysis of career fields and job opportunities over the next several years. Prime is a proud member of the Anoka Area Chamber of Commerce, among other chambers, and its employees are frequently asked to share their thoughts on various issues, such as marketing, advertising, technology and public relations.

Mega Homes

In addition to the website, Mega Homes added a blog and newsletter feature to its website to be in continuous contact with existing home owners and potential new clients. Recently, the company has taken to social networking and have added pages on Twitter, Facebook and LinkedIn .

Prime Advertising was able to help create a unified look between their website, blog, e-newsletter and Twitter page. By creating a consistent look and feel, Mega Homes can make a Mega Impression for their name and brand.

Contact Prime Advertising & Design today to see how we can help your business enter the social media scene!

Prime Advertising & Design knows that marketing your business is not just about focusing on one area, it is about using a variety of media together to reach the greatest amount of potential clients possible. With this game plan in mind, Prime has helped Heating & Cooling Two diversify its marketing in a variety of areas.

In the fall of 2009, Heating & Cooling Two launched a redesigned website featuring a content management system (CMS) that allows staff to regularly update the site to better serve customers. Some of new site’s features include:

• An e-commerce section where clients can buy filters online
• The latest “Hot Deals” and specials
• The ability to create redirector links. This allows for marketing materials to have a URL (www.heatcool2.com/specials) linking clients to a specific page on the site. This feature also allows for statistical analytics to show how many people are visiting this location on the site, showing marketing effectiveness.
• Visitors can request maintenance for their furnace or air conditioner online or request an estimate.
• The Heating & Cooling Two blog features updated information and helpful tips for visitors and provides a reason for people to come back to the site.

In addition to the new website, Prime created a full marketing package for Heating & Cooling Two including Comcast cable television ads, radio ads, advertising in Community Resource and Residents’ Guides, city newsletters, and direct-mail pieces. We also feature the company on our digital indoor advertising network at Hennepin County service centers.

Prime Advertising & Design used its awareness of the latest trends to help Heating & Cooling Two market its services and increase the company’s exposure to potential new clients. Check out Heating & Cooling Two’s new website at: www.heatcool2.com.

The Lookout Bar & Grill has been Maple Grove’s best tradition for food, fun, and family gatherings since 1958. This establishment is proud to boast that it has been family owned and operated in the same location and building for its entire history.

With such a great history, we wanted to include some of their great old photos in banners and their complete history on the About Us page.

The old site was on our Site Management Console (SMC), but this time, we were able to include a wider design, add some new functionality and plug-ins that will make it easier for the client to update their information. 

The client’s improved functionality was also complemented by SEO URLs that will improve their Search Engine Optimization.

Some on the new unique functionality:

• My Lookout – in this section users can share experiences they have had at The Lookout or with the catering services, by submitting a brief story and even photos!

• Polls – the client has the ability to add poll questions to different sections of the site. They plan on gathering information to help them determine what kinds of bands they should be booking.

• Calendars – check out all the events at a monthly glance or search by date. You can also see the Banquet Room Availability.

Check out The Lookout’s new website and become a part of their history!

One way our Web group has found helps build our teamwork is our Friday Lunches. Typically throughout the week we all do our own things for lunch, some of us go home, others run errands and almost always someone can be found eating at their desk while still working! But Fridays are different! We typically all take a break and reward ourselves with going to lunch together. We reflect on our week, talk about what our next week is going to look like and usually discuss our upcoming weekend plans (we can’t talk all shop!).

Having these lunches together allows us time to relax and enjoy each others company which eventually results in better work through teamwork. Some of our favorite spots to enjoy:

•    Solo’s Pizza in Plymouth, Great Pizza, ready in 3 minutes!
•    Luke’s new favorite Eddington’s in Minnetonka, unlimited bowls of soup. How can you go wrong?
•    Recently we explored The Sweet Taste of Italy in Crystal. Great Italian food, small diner appeal.

MMMMM! Writing this has got me thinking, where will we go today? Try it out. Take a break from your regular routine and try having lunch together – your work AND teamwork is sure to improve!

HMS came to Prime searching for help in creating all of the marketing and advertising pieces they would need to gain a bigger image and gain more exposure. First things first, the Prime Print Department created a logo that would set the tone for the remainder of the marketing pieces, including the website. After the logo, business cards and stationary were created, next came vehicle graphics and a Marketing Sell Sheet.  

Lastly, we created and launched the Home Maintenance Specialists website utilizing copy from the Sell Sheet and the photography from the print department. A simple, clean layout highlighted HMS Services and allowed users to easily see why they should choose HMS for their next home repair!

Small business don’t always have to look small, with the help of the Prime team, HMS has gained a big image!