Be Unique To Gain PR & Marketing For Free For Your Small Business

Logging on to Yahoo this morning I was caught by their feature article on "Texas Town For Sale".  It turns out that Albert, Texas is for sale and you could own it for $2.5 million or more.   Why is this making headlines at Yahoo?  Obviously because a town for sale is a unique product, but […]

If You Promote Google, Does Google Promote You?

Some of you marketing hounds might remember back to January 2006 when Pontiac ended one of their tv commercials with a screen shot of Google’s search box with the search term "pontiac" being entered.  The commercial voice over stated "Google Pontiac and discover for yourself".  Ifyou don’t remember, you can read some past thoughts on […]

We’re In The Holiday Spirit Already - Mistletoe & Memories Hits Maple Grove

Maple Grove, Minnesota continues to increase it’s weight as a destination city with all that it has to offer.  With more and more retail and dining options every day it seems, hotels are now popping up as well.  I’ve even heard that Maple Grove’s Shoppes, Fountains and Arbor Lakes areas have now pushed Maple Grove […]

A Checklist: Measuring Our Marketing & Branding

As a small business ourselves in a big pond we have to look inward at how we market and brand, just as our customers do.  Patrick Schaber of The Lonely Marketer and the Branding Wire project put out his checklist on what a B2B consulting firm should do to market and brand themselves.The interesting perspective […]

Digital Billboards: Bright Future or Not?

Digital billboards are popping up everywhere including here in the Twin Cities.  I remember reading a few articles locally on the City of Minnetonka, MN having a dispute with Clear Channel over the new billboards and the public/resident reaction.  There are currently three that I know of in the area on 494 and 394 (one […]

We Don’t Live In A 5 Star World: The Power of Reviews … Even Negative Reviews

Are you considering allowing user reviews on your website for your products or services?  Maybe you should. Matt McGee of Small Business SEM is responsible for this headline as he pointed out that not only are good reviews a positive thing, but negative reviews are as well.  Matt explained that people expect some negative issues […]