Back In The Saddle After a Week Unplugged

You may have noticed my mug missing from the posts last week.  Janna and Luke pushed out some posts on new sites and teamwork while I was out of the office for a week.  It was fun to see them step up to the plate and contribute and I think its great to get a […]

The Numbers Don’t Lie, The Importance of Web Analytics

Since you have the ability to understand how your website is being reached, used and performing, why wouldn’t you leverage that? Having just ended a meeting with my staff on our community guide website, we spent most of the meeting reviewing our reports from our host’s stat tool, Google Analytics and Crazy Egg (currently using free […]

If You’re Going to Buy Internet Advertising, Invest In Your Customer’s Process

I’ve read dozens of articles on creating effective landing pages for your Pay Per Click campaign (Lonely Marketer, Search Engine Land) , but as a non-clicker of PPC ads in search results I never have the chance to evaluate landing pages.  That said, I do interact with banner and display ads from time to time […]

A Deeper Peek Into Our Web Design Process

Well, here goes my first post … so keep your tomato throwing to a minimum.  In coming to Prime, as a Project Manager for the web department, I have learned a ton in the past months on our web process and watched customers really learn some great things during it.  I thought I’d make you […]

Searchers Weigh In On Improving Search Engines

 Even though the answers below are from just sampling 425 web searchers, it is still very interesting to see the results.  If another search engine, whether it’s Ask.com, Yahoo or a new entry, want to take on the market share that Google commands they will need to have one of these answers as their selling […]

A New Source Of Business, Your Roof

The equation of small businesses seeking different and unique ways to market and attract customers plus the growing tools for online mapping and aerial imaging equals … your rooftop becoming a billboard.  USA Today wrote about this possible coming trend in Shout a message from the rooftops to the world.Google Earth, Mapquest and others continue […]