We Don’t Live In A 5 Star World: The Power of Reviews … Even Negative Reviews

Are you considering allowing user reviews on your website for your products or services?  Maybe you should. Matt McGee of Small Business SEM is responsible for this headline as he pointed out that not only are good reviews a positive thing, but negative reviews are as well.  Matt explained that people expect some negative issues […]

Blogging Milestone: 100 Posts

The Prime Blog launched on February 12th of this year and it’s been a great 6 months of learning, writing, networking … and hopefully providing value to the readers.  Yesterdays post was number 100, not a major accomplishment, but still a small milestone worth recognizing.  The biggest thing that says to me is I have […]

5 Rules to Win Comparisons & Business

In recent meetings with a few clients they have spoken of how the Internet, search engines and consumers are changing their business.  Many of their websites used to employ the rule of “Tell them just enough to get them interested” but are now changing to “tell them more, tell them everything” to generate leads and […]

Most Small Business Owners Are Great Talkers, But So-so Writers

Small business owners are usually very passionate about their service, product and company.  That’s part of the formula that goes into their dedication of long hours and hard earned success to satisfy their customers.  That passion, combined with their experience, gives them a lot to talk about regarding their business.  I often walk away from […]

Understanding Anchor Text

When people ask me for one thing to help their SEO, I say page titles as they are the most changeable element that is often underutilized … and then I also inform them that SEO is a process combining many elements, not just one or two fixes so they realize that by adding page titles […]

Your Website Must Answer 10 Questions

As a small business, where do you start with determining what your website needs to cover, offer and produce?  The first tip I give my clients:  Make sure your website answers the top 10 questions your business is asked by a potential client.  The importance of this is simple, those sites that answer common questions […]