One of the first things Prime needed to do for Ackley Business Consulting was to help with a business name and logo design. Because Ackley Business Consulting was a new business, we began by checking into domain names. Once we had purchased www.AckleyBusinessConsulting.com, Prime’s designers were able to start and designed a variety of logo selections for Roger to review. With the logo and business name selected, Prime Advertising designed and printed the Ackley Business Consulting stationary package. A stationary package helps give your business an identity and includes professional design and printing of the key pieces to get your business started: business cards, letterhead, envelope, fax transmittal, Thank You card and Microsoft Word document set to compose business correspondence.

Once the Ackley Business Consulting foundational pieces were completed, Prime’s attention turned to website development. Roger wanted to offer his clients information about his business, while keeping a streamlined look and feel. The new site uses Web 2.0 technology, allowing for a wider design and screen display. Prime also interlinked Ackley’s web pages, helping to create the highest level of search engine optimization. To keep prospective clients updated on Ackley Business Consulting and on relatable news, Prime has incorporated a blog that is designed with the look and feel of the website.

Real-life, action shots are great for any business to have. Using one’s own images helps create credibility and trust to prospective clients. Prime Advertising performed a professional photo shoot, with Roger Ackley performing a live facilitation. With all of the great images taken, it was hard to choose which photos to use!

Ackley Business Consulting is taking off and Roger needed print materials to mail, email and leave behind after meetings. Along with a sharp-looking pocket folder, Ackley Business Consulting has a sturdy brochure. Each piece was carefully planned out to keep the Ackley Business Consulting brand consistent. Now, when Roger speaks and/or meets with business owners, he has all of the marketing materials that needs.

Roger likes to keep his facilitations lively. He is the kind of speaker that will keep your teams attention, giving you the results you desire. Roger is a true expert in the field and we’re all glad he came to Prime Advertising & Design to begin his journey with Ackley Business Consulting.

If you’re in the need of Business Consulting, please visit Ackley Business Consulting, and tell him, Prime sent you!

AWC hired Prime Advertising & Design to streamline their marketing, making it more effective, which included an updated logo, website redesign, blog, e-mail marketing and creating new print ads for the Official Community Resource & Residents’ Guides and City Newsletters.

Prime started with the logo redesign, once that was complete, Prime’s attention turned to their website. AWC offer a wealth of educational information and their previous website navigation was difficult to follow and did not reflect their unique facility that sets Animal Wellness Center apart from other pet hospitals.

Creating a beautiful design and building the website on the Element Z Content  Management System was essential, allowing for easy updates to the website, blog and their email marketing program. AWC needed the ability to keep their clients informed on events, news topics and specials that change regularly. Prime also streamlined AWC’s client communication by programming the blog to feed directly into their website and Facebook page, allowing for one update to reach people in multiple ways!

By making the process of client communication significantly easier and more streamlined, AWC can focus their attention on what they do best, offering advanced veterinary care with a personal touch!

In order to secure a better position in the marketplace, Prime assisted in the renaming of Builder’s Carpet to FocalPoint – Flooring, Cabinets, and Design to better communicate what they do and let the public know that they are not just for commercial builders, but they have 3  retail locations that are open to the public. They are a lot more than just a carpet store!  In addition to the new name, we designed a new logo to visually attract more customers.

The updated logo led the way to the new branding that we created for FocalPoint which included: new stationary & business cards, signage & vehicle graphics.  We also developed a comprehensive marketing plan to include digital indoor advertising within the Hennepin County markets, advertisements and coupons within Prime’s Official Community Resource & Residents’ Guides, city newsletters and specialty publications.

After creating print materials, Prime designed & developed a new website utilizing our Element Z Content Management System. They also utilized our copywriting services to help them create a consistent voice throughout the site. In addition, Prime designed & developed an E-mail template and blog which will allow them the ability to get in front of their customers regularly with news, updates, promotions and specials.

Prime was able to be the one-stop shop that FocalPoint needed to take their business to the next level. Contact us today to see how Prime can help grow your business!

The logo process from Ben’s (Multimedia Designer) point of view:
“I wanted to make sure that the icon I designed would be easily readable as tile work, but not necessarily easy work to do. Since tile work can be complicated, I wanted to develop an icon to help promote the client’s ability to handle intricate projects. I added a border to each of the smaller squares in the logo and made sure the larger square would ‘knock out’ the corners of the smaller ones. I feel these little tweaks added enough complexity to the icon to help represent a company that is familiar with elaborate projects.

The colors I chose to incorporate into the icon were actually taken directly from photographs of the client’s work. Interior Concepts has done a wide variety of projects, and almost all of them used tiles having earth tones similar to the icon.”

Once the logo was approved, we incorporated it into new business cards and a redesigned website. The website was built on Prime’s Element Z content management system (CMS). Our CMS allows Interior Concepts to easily make text edits and keep their photo galleries up-to-date. 

Click on the thumbnails below to see the “before” and “after” of the website.

[View with PicLens]

When developing the new website, we also added social media and you now can become a fan on Interior’s Facebook page.

Pictured above are before and after photos for J. Cousineau’s. Five years ago 
J. Counsineau’s began using a photo of their famous "Z Mac Daddy" burger. Did that photo work? Yes, but anyone can see the AMAZING difference that a professional photographer who specializes in food photography can make! WOW! 
 
I’m personally just blown away by what this photo has done for their overall look. The transformation started with the website design we created and was then carried through on all of their marketing – from their menu design, ads in our Official Community Resource & Residents’ Guides™, City Newsletters, all the way down to their business cards!
 
Below is an example of the direction and new look  we took with their ads, you can see the difference! Trends come and go in advertising just like in fashion. To keep progressive and to keep your business on the cutting edge we all need to freshen up our look from time to time. We are currently working on an entire overhaul of our own website! Let us help you keep things on the edge!

If you would like  to take your business to a whole new level… “We can help you do that!” We have professional photographers on staff who SPECIALIZE in different types of photography – food, commercial, portraits, action, architecture and more. Here at Prime we offer you the Prime Advantage – helping you grow your business in all areas. Contact Prime Advertising today to find out more!

Business cards formally announce you and your company. And if they are distinctive and easy to read, they will differentiate your company from the competition. Business stationery is the hard-copy vehicle for communication between the company and clients. The “look and feel” of these hard-copy tools is important. Business cards and stationery are investments in the success of the company. They should have substance and accurately represent the culture of the company. They should also be memorable and have staying power. Business cards and stationery also need to complement each other. They are two simple tools that can prove their worth daily. Put the same care into designing them that you would any other important project, and the investment will be rewarded several times over.

Let Prime Advertising take away your stress of designing the perfect stationery package. Once we have developed your creative design, we find the best printer to match your needs. Prime partners with more than ten print manufacturers to ensure you the most cost-effective and top quality service.