Posted on July 13th, 2012
For over three decades, Osseo Vacuum has been providing the Minneapolis and Metro area with the widest selection of vacuums (over 100 different models), hard-to-find accessories like bags, belts and filters and expert training. Their wide selection of vacuums include popular brands like AstroVac, Beam, CycloVac, Dyson, Miele, Simplicity, VacuMaid and more. Over the years, the product lines and services at Osseo Vacuum have evolved and expanded to meet the trends of the industry, and Osseo Vacuum wanted their website to do the same.
Osseo Vacuum came to Prime with the goal of increasing traffic to their website and store. They also wanted to make sure that the website did not have a “sterile” appearance, as many vacuum sites do. The site was built with ecommerce functionality on a platform called Magento. Prime’s ecommerce platform makes it even easier for customers to do business with Osseo Vacuum, providing the capability of catalog browsing, product browsing, checkout and payment, customer accounts and order management. Prime’s designers chose a warmer, off-white background that blends well with the maroon of their logo and included images with pops of green, yellow and red for visual excitement. Prime designed the new site’s layout with Osseo Vacuum’s customers in mind. The new site’s navigation focuses more on the types of products and services they offer, serving as an online catalog for customers to easily identify and compare products they are interested in purchasing online or in the showroom. Prime Advertising built a custom tool named “Help Me Choose,” designed to help shoppers narrow down their vacuum options based on their specific needs. We also incorporated a search bar that allows customers to quickly search the site for specific keywords or phrases.
Now armed with a snazzy new, client-centered website, Osseo vacuum can focus on maintaining their large selections, beautiful showroom,and impeccable customer service, while continuing to be the preferred vacuum sales, service and repair company in the area.
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