Posted on July 9th, 2012
XLDent™ is a leading dental software development company based in Loretto, Minnesota. Since 1971, XLDent™ has continued to provide innovative, cutting-edge technology for the dental community. As a forward thinking company, their brand was in need of an updated, contemporary revamp, and Prime Advertising was excited to help!
XLDent™ was looking for a new logo that would portray a simple, smart and bold image of the brand and its direction. Prime developed a clean, modern logo using colors that are representative of both the healthcare and technology industries, including a strong, clear tagline, “Smart Technology. Efficient Solutions.” emphasized with blue periods that pop next to the grey text.
The next step in rebranding the company was to re-design the website. The goal of the new website was to directly appeal to their focused target market, attract new clients and provide support for existing clients. The new site features bold, high resolution images that showcase new products, while large highlight blocks serve to easily direct users to the areas of the site that best serve their needs. The ease and flow of the site also reflects the simplicity and user-friendliness of the software products XLDent™ offers. Prime Advertising integrated secure login levels into the new site, creating an area for existing clients to login, access webinars, participate in live chat conferences and utilize other support features.
Prime also introduced XLDent™ to the wonderful world of blogging, both to increase the company’s search engine optimization and to serve as a resource for users to stay educated on recent updates in the dental and technology industries. The blog layout was designed as a cohesive extension of the website, maintaining the color scheme and simplicity of the new website and logo.
Prime Advertising continues to serve as XLDent’s™ total marketing agency, designing and producing printed publication advertisements, branded stationary, postcards, vinyl banners, sales materials, webinar services and more. As this company continues to serve the medical and technological industries in ever-changing conditions, Prime Advertising is proud to be its full-service marketing partner.
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