julie
Direct Mail Works!
Posted on March 6th, 2009
Remember the "paperless world" forecasts of the 1990s? And, that you would no longer receive direct mail literature in your mailbox? Instead, direct mail is thriving…because it works! It’s a measurable, tested and proven business-to-consumer and business-to-business marketing piece.
With a combination of online marketing and the more targeted direct mail piece, your mailings have a much better chance to get noticed, which in turn, gives you a better chance at more business.
Data and testing has confirmed that direct mail combined with e-mail marketing works better than e-mail alone. And, contrary to popular belief, young professionals prefer receiving information by mail, rather than electronically.
Direct mail remains one of the most effective ways available to help grow your business. Contact Prime Advertising to learn how we can help you with your marketing needs.
Posted on March 6th, 2009 by julie
Filed under: direct mail, marketing
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Your information is both very constructive and relevant at the same time. Being a newcomer to this industry I still have a long way ahead of me. I did not realize that DM has so many facets, as described by you. Of course I do know that there are many marketing vehicles and I also know that you have to pick the bests making investments in the modern marketing tools profitable. The question in these times of financial turmoil is how to prove your points. A solid data base is one way but it has historical data only, who has the tools to predict future results, like response rates etc? To me there is one more important question; how to turn creative ideas into solid business?