We’ve been anxiously working towards the launch of 2ndSunTan.com’s website redesign and finally last week that day came.  2nd Sun Tan is a website that services those looking to buy or sell used tanning beds.  The new site also allows for the listing of new tanning beds for sale and shortly will offer tanning businesses for sale.

The 2nd Sun website has been around for years but after it’s owner, Don, experienced what the SMC could do for his main business of running 7 Twin Cities tanning salons, he asked us about redesigning and moving 2ndSun.com to the Site Management Console.  Don liked how easy the website updates were with the SMC and also saw the increase in search engine traffic from our basic SEO and on-page optimization.  You can see the new interface and design below compared to the old one, but we also increased the horse power this site had for both the user and the administrator (details below the screen shots).

 New Website Redesign

 

 Old Website Design

 

Overall Website Improvements
   > Redesign with a clean and clear design
   > Focus on usability
   > SEO friendly URLS and on-page optimization
   > Improved navigation with drop-downs, site map, bread crumb nav
   > Easy and secure 3 step account registration
   > Improved item filters, search options and item display
   > Added features for user and admin (details below)

New & Improved User Experience
   > User Account based site membership
   > Ability to manage multiple products for sale
   > User can edit items information, details and pricing
   > Ability to add or change out item photos
   > Reports on number of views and item ad receives
   > Improved search and sorting of tanning beds for sale

Site Admin Improvements
   > Full content management of site with the SMC
   > Improved admin panel and options
   > Easy account request approval
   > Tracking of contact forms from interested buyers
   > Banner ad campaign management

Overall, we’re very pleased with the outcome.  The site is now more user friendly and robust for both the user and the site owners.  That’s a great improvement.  Check out the new site and see for yourself.

  

 

Posted on November 19th, 2007 by Aaron
Filed under: prime news, web design, seo, prime clients, small business

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