If You’re Going to Buy Internet Advertising, Invest In Your Customer’s Process
I’ve read dozens of articles on creating effective landing pages for your Pay Per Click campaign (Lonely Marketer, Search Engine Land) , but as a non-clicker of PPC ads in search results I never have the chance to evaluate landing pages. That said, I do interact with banner and display ads from time to time [...]
Posted on August 21st, 2007 by Jeff Wagner
Filed under: internet, marketing, small business | 3 Comments »