We Don’t Live In A 5 Star World: The Power of Reviews … Even Negative Reviews

Are you considering allowing user reviews on your website for your products or services?  Maybe you should. Matt McGee of Small Business SEM is responsible for this headline as he pointed out that not only are good reviews a positive thing, but negative reviews are as well.  Matt explained that people expect some negative issues […]

The Numbers Don’t Lie, The Importance of Web Analytics

Since you have the ability to understand how your website is being reached, used and performing, why wouldn’t you leverage that? Having just ended a meeting with my staff on our community guide website, we spent most of the meeting reviewing our reports from our host’s stat tool, Google Analytics and Crazy Egg (currently using free […]

Hook Your Clients With This Rapala Promotional Product

Our promotional product guys Wally and Norm put me onto this great promotional item.  You can get your logo applied to a Rapala fishing lure and hook an even deeper relationship with your potential and existing clients.  As you can see on the right, Norm actually has landed some great fish with a few of […]

If You’re Going to Buy Internet Advertising, Invest In Your Customer’s Process

I’ve read dozens of articles on creating effective landing pages for your Pay Per Click campaign (Lonely Marketer, Search Engine Land) , but as a non-clicker of PPC ads in search results I never have the chance to evaluate landing pages.  That said, I do interact with banner and display ads from time to time […]

I’m Headed To San Francisco Hungry, Yelp Will Help.

I’m headed to San Fran and wine country for a few days to celebrate my anniversary of 5 years this week.  Our project manager Janna suggested a great little italian restaraunt to check out, but when we called they will be closed for 2 weeks when we are there. Even though we were totally bummed, […]

J Brothers Home Improvement Launches New Website

We started this week with a website launch and we’re ending it the same way.  This time it’s Minneapolis area remodeler J Brothers Home Improvement.  J Brothers owners Chuck, Teri and Bruce have been a great company to work with and Prime has produced more than just the website.  Our departments worked together in creating:Their […]