When Creativity Spills Over

In doing some research for a new client I came across this story.  It’s creativity put a smile across my face.  The ad is for Nationwide Insurance and their "Life comes at you fast." campaign.

I’ll let the photos below do the talking but wanted to point out the impact any size business can have when they push outside the norm.  I hear lots of clients wanting to mimic their competitors with their own twist, but this shows that creativity is truly impactful.  I just love the vehicles parked with paint on them as well … genius.

Nationwide paint ads

Nationwide insurance ads 

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Posted on June 26th, 2007 by Aaron
Filed under: marketing, design

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One Response to “When Creativity Spills Over”

  1. Jeff Wagner, on June 26th, 2007 at 2:15 pm Said:

    I wonder who had to volunteer to have their cars get a new paint job?

    Love the creativity…great way to have your ad really make an impact on your audience.

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