I’ve posted in the past on customer touchpoints and how important they are. This post gives you a great tip and a great tool for a daily presence with your customer.  Don’t worry, I’m not saying you have to show up at your customers door every single day.  I’m referring to an effective promotional tool that almost all of your customers will use and in doing so they will see your business everyday.  

Q:  What amazing magical promo tool is this Aaron?

A:   Calendar Magnets, young grasshopper.

Calendar magnets have to be my favorite promotional tool these days.  They are affordable, highly used, readily available, with a year long shelf life. These are little promo machines that your customers utilize and appreciate.  If you give them a few calendars, you might have a presence in their office and in their home.  Every time they go to determine a deadline, plan a weekend getaway or verify a date … there you are, giving them facts and reminding them of you.

We give each calendar a custom design and include your main services, location, web address and other contact info.  Prime has sent ours out at the end of the year for years now and our customers start to ask about them if they don’t show up by December.  Now that’s cool.

Here is our 2007 calendar magnet and one of our clients for your viewing.  You should get one.

 

Click the thumbnail below to view larger versions.

Posted on May 16th, 2007 by Aaron
Filed under: marketing, promotion

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