Stop Neglecting Your Business Cards!
Business cards are so cheap to produce that many people and businesses place no value in them anymore, right? WRONG. If you feel this way you might just be over looking a valuable tool in your networking and marketing arsenal.
Tony Clark posted that Your Business Card is Your Offline Homepage last week and I couldn’t agree more. Tony also has one of the most unique blogs around. Your business card might be your only shot to make an impression, so why waste it? Tony had some solid points in writing:
"How much time do you spend optimizing your home page or landing page for your online business? Do you take that same approach to your offline landing page?
This can be the role of your business card. Often, it’s all a prospective client has to work with. The goal is to make sure the card is memorable, informative, clean, and professional - just like a good Website landing page.
Think about the last time someone handed you a business card. What was your first reaction?"
Just because business cards are so inexpensive to produce, doesn’t mean you have to strip them of value and potential. I’m also a VERY big fan of using both sides. It’s often just $25 or $50 more for the use of the back side to list your services, products, your misssion statement, call attention to your website or add your photo. What good does blank space do you?
Below are two examples, one is my card here at Prime and my other is my wife’s, she is a Buffalo, MN real estate guru. She gets compliments on her business cards from peers and clients constantly … because it makes an impression.
Click the thumbnail below to view larger versions.
Posted on April 5th, 2007 by Aaron
Filed under: print, marketing
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Thanks for the nod, Aaron.
I completely agree with using the back. Your design examples show how well it can be utilized.
Ultimately, it’s your own relationship building and networking skills that will be remembered. Just like a great landing page is worthless if your content isn’t something that visitors will want.
But a remarkable card anchored to a great conversation is a guaranteed way to be remembered.
Tony- Agreed. Your last sentence sums it up for me. The combo of great tools and interaction seal the deal. Thanks!
Here’s my take….
Business Cards should be looked at like mini billboards. One common mistake that alot of people make is putting their business name at the top of their card! EG. If you fix broken TV’s…rather then put “John’s TV Repairs” at the top, you would be better off putting “Your TV Fixed in 2 Days or You Don’t Pay!”
Putting an eye-catching headline is key…just like when you read a newspaper, you look for the headline that interests you and read the article…a business card is the same.
Dean
www.businesscarddisplays.info .