Customer Touchpoints: Do You Have Them?
What is a customer touchpoint? A touchpoint is all of the communication and interactions your customers experience during their relationship lifecycle with your company. This touchpoint can be an ad, your website, your staff, store /office and even your billing method. Billing? Yup. You can stuff your bill with something besides a request for money, [...]
Posted on April 3rd, 2007 by Jeff Wagner
Filed under: marketing | 2 Comments »
