Book Review: How to Win Sales & Influence Spiders
As a web director serving hundreds of businesses and organizations online, I’m always on the lookout for tools that can educate my clients, build value in the marketing strategies we preach and bring their marketing knowledge up a notch.
I read How to Win Sales & Influence Spiders by Catherine Seda, her second book regarding Internet marketing and it’s a solid tool to accomplish these things. The book is about boosting your business and buzz on the web. I’m reviewing this book as it relates to my small business customers and how it can help them.
If my clients read this book they will walk away with one of two things or both:
The book’s strong points are in the flow, easy to understand terminology (it’s light on the geek speak) and takeaways. As a 200 page book, it’s not an enternity read with a bunch of loose ends. Each of the 10 chapters offers well-orchestrated info and a “real world” success story from a business that executed that strategy. This section has the business informing you of their goal, their time to execute and the result. These sections are so valuable I wanted more … and that might be the book’s only shortfall.
There is also interjection from other accomplished Internet marketing professionals giving out strong advice. The chapters are then summarized with great takeaways in the “Tips to Remember” section.
The chapters cover basic SEO knowledge, link building, writing online articles, blogging for business, social media and email marketing just to name a few.
As a veteran of the online marketing industry, professional speaker and current Entrepreneur magazine columnist, Catherine has put together her knowledge and experience into a format for anyone to grasp.
I hope you check it out, you can buy it here online … especially if you’re one of our great Prime clients.
I read How to Win Sales & Influence Spiders by Catherine Seda, her second book regarding Internet marketing and it’s a solid tool to accomplish these things. The book is about boosting your business and buzz on the web. I’m reviewing this book as it relates to my small business customers and how it can help them.If my clients read this book they will walk away with one of two things or both:
- Basic and intermediate SEO and Internet marketing knowledge that will put more value into the strategies we layout and execute for them.
- Enough knowledge for them to plan and execute these strategies for themselves.
The book’s strong points are in the flow, easy to understand terminology (it’s light on the geek speak) and takeaways. As a 200 page book, it’s not an enternity read with a bunch of loose ends. Each of the 10 chapters offers well-orchestrated info and a “real world” success story from a business that executed that strategy. This section has the business informing you of their goal, their time to execute and the result. These sections are so valuable I wanted more … and that might be the book’s only shortfall.
There is also interjection from other accomplished Internet marketing professionals giving out strong advice. The chapters are then summarized with great takeaways in the “Tips to Remember” section.
The chapters cover basic SEO knowledge, link building, writing online articles, blogging for business, social media and email marketing just to name a few.
As a veteran of the online marketing industry, professional speaker and current Entrepreneur magazine columnist, Catherine has put together her knowledge and experience into a format for anyone to grasp.
I hope you check it out, you can buy it here online … especially if you’re one of our great Prime clients.
Posted on March 30th, 2007 by Aaron
Filed under: marketing, seo, email marketing, resources
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Thanks, Aaron!
I tried to write the kind of book I want to read: a mix of tips, tools and success stories. Hopefully, readers think this is a good combination, too.