I’ve been blogging for a couple of personal blogs for well over a year, but the Prime blog is very different with it’s company ties.  One of the big reasons I finally jump started the Prime blog was every time I tried to encourage a client to start a blog they would ask "Are you blogging?".  I was tired of replying "Ummm … no".  It was time to practice what I preach.

So here are a few of the things I have learned blogging this past month, the good and the middle ground (nothing really bad to report).

The Good: 

• It has fueled my creativity and writing skills. 
  
• It has increased my reading of other blogs on web design, marketing, seo and blogging.
  
• The blog continues to grow in daily readers and subscribers (you should be one).
• The blog’s traffic has also grown the company website traffic by 15%.
  
• It’s honing my research skills by conducting "homework" on topics.
• It’s a great way to promote our great clients.
• It’s a great way to focus on our services and expertise.
• The power of RSS.
  
• Blogging has created some great connections with other professionals and bloggers.
  

The Middle:

• Time consumption. Blogging is one more thing to fit into my hectic schedule.
• Topic flow and selection.  Some days it just flows and other days I have to hunt for ideas.
• An addiction to MyBlogLog and FeedBurner stats. It’s that quick fix for validation. 
• Waiting for others at Prime to get addicted, so my load can be lightened. 
  
• I feel compelled to post daily during the week as not to let anyone down that is expecting something from me.

I know that last one may have you laughing … but it’s true.  One of the other great things I didn’t mention was that I created a "Prime Blog Handbook" that was a cross between a business plan, blogging tips and a "how to" guide for company blogging.  It was a fun document to put together and I’m considering adding to it as it would be beneficial to other if tweaked a little.

So now when a client asks if we’re blogging … we most certainly are.  The other good news is I have one client being set-up with a blog next week and another close to pulling the trigger.  I’ll have fun helping them off the ground and seeing what they learn as well.

PS-  Good luck Buffalo Bison! (’92 grad) in the Boys State Basketball Class 4A Championship game Saturday night.  I’ll be at Target Center for the fun.)

Posted on March 23rd, 2007 by Aaron
Filed under: blogging

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